Categories
Consumerism

The power of marketing

I was in the supermarket with an unnamed person. They spotted a packet near the cash register: Mentos, *Special edition*. Some weird-arse flavour not normally available. Picked it up and appeared to seriously consider buying it. Not because it was Mentos, which they don’t normally buy, but because it was a *Special edition*. That, ladies  ... [More]

Categories
Consumerism Photos

I’m sharp and smart

…apparently. (It’s a sharps disposal container at Monash Medical Centre.) Also spotted just before Christmas, reindeer carrot in Safeway: “The carrots preferred by reindeers.” “Ingredients: Carrots, magic, love.” I wonder if the ACCC would approve of those claims?

Categories
Consumerism transport

Advertising – it’s part of the plan

Massive billboards to remind us about how great the government is? It’s part of the plan. That’s Richmond Station; there’s others at South Yarra and Malvern and no doubt elsewhere. Mind you, the first of the new trains apparently hasn’t actually made it into service yet. It’s a bit like Myki. Lucky they’re not putting  ... [More]

Categories
Consumerism Food'n'drink

Stealth advertising

Seen on Saturday: Don’t go to Dan Murphy’s for your booze — keep going and come to Winelovers Warehouse instead! Technically they’re their truck is illegally parked, of course, hanging out of the parking space into No Standing territory. But I wonder how many people were suckered in?

Categories
Consumerism Melbourne

Best Garage Sale sign ever

Spotted on Hotham Street on Saturday, made of plastic cups stuck into a wire fence… Very clever, I thought. Hope the garage sale itself was half as good.

Categories
Consumerism

The AMEX ads are freaking me out

The American Express ads are still freaking me out. (Advert spotted here. It includes Laura too.)

Categories
Consumerism Melbourne

Spot the odd one out

The Saturday Age’s property section has a bit on pages 2-3 called Private Property, where they highlight various homes for sale, and note who is selling them, and their claim to fame, such that it is. Spot the odd one out from yesterday’s edition: Frankston car dealer and philanthropist Gary Lechte Maryann Jesudason and her  ... [More]

Categories
Consumerism Melbourne Photos

A few pics

Nice bit of product placement there, Priceline. (They’re not just in the same aisle, they’re virtually opposite each other.) If a job’s worth doing, it’s worth half doing: This advert for VoteMyPet.com.au (promotion for Advocate, a product of Bayer) was nailed to a tree in the park. You reckon they had permission from Kingston Council  ... [More]

Categories
Consumerism transport

Advertising PT on PT

Advertising on public transport is big business. In Melbourne around 360,000 people a day use the train system for starters… and buses and trams get spotted on the road by many more. Personally I don’t mind the ads if they’re not intrusive. They help subsidise the system. I wonder how it works when advertising on  ... [More]

Categories
Melbourne

The machines will win II

(Part I) 28/5/2011: Pictures tweaked.

Categories
Melbourne

The machines will win

PS. See also: The machines will win II 28/5/2011: Pictures tweaked.

Categories
Consumerism

Big advertising

You know those sandwich board advertising things? A-frames, I’m told they’re called. The IGA in Ripponlea has recently got one. It’s as big as a person. On the bright side, it’s unlikely to blow over in the wind. Though if it did, it’d probably kill somebody. Update: Speaking of advertising, I just added Google ads  ... [More]