Consumerism transport

Advertising PT on PT

Advertising on public transport is big business. In Melbourne around 360,000 people a day use the train system for starters… and buses and trams get spotted on the road by many more.

Personally I don’t mind the ads if they’re not intrusive. They help subsidise the system.

I wonder how it works when advertising on public transport is for public transport. Do the operators give themselves the space, or do they have to go through one of the advertising companies who presumably do the day-to-day maintenance on the posters?

In many cases the messages are in-context: promoting on-road priority for trams and buses on trams and buses, for instance. In others, it’s clearly directed at passengers who are likely to see the ads. It might well add to their success.

Anyway, here’s some examples that have caught my eye recently(ish) of advertising public transport on public transport.

Obey The Yellow - advertising tram lanes
Tram advertising tram lanes — Obey The Yellow (click through for the TV and Radio ads), featuring that rather bizarre stripey yellow guy.

I highly recommend you get on the bus
Bus shelter advertising buses — to accompany the TV adverts with Frank Woodley

TramTracker advertising
Tram advertising Tram Tracker realtime updates — something I wish I’d had access to back when I was catching the tram every day to work

Public transport Clearway advertising
Tram advertising Clearways on public transport routes — I have my doubts that a motorist seeing this would care very much. Both the picture and research suggest that it’s a lack of traffic light priority which plays a bigger role in delaying public transport.

Rail safety advertising on a tram
Tram advertising National Rail Safety Week, which has just passed. (Behind The News story)

Propaganda on the train
Propaganda on the train for the government’s transport plan, including the new trains on order. (Transport plan parody advert.)

Bus advertising bus driver jobs
Bus advertising bus driver jobs

Connex advertising Connex
Station advertising for train service improvements

Connex fundraising for Peter Mac cancer institute
Station advertising for train operator fundraising for cancer research. (Until 30th of September, if you go to the web site and post an inspirational message, they’ll donate a dollar.)

Tram advertising tram safety
Tram advertising tram safety

Tram advertising tram priority
Tram advertising tram (and bus) priority. I like the quirky slogan.

Tram shelter advertising rail safety
Tram advertising tram safety — This is a real problem. I know someone who was once injured in an accident involving an iPod and a tram.

Tram shelter advertising tram tickets
Tram shelter advertising Metcards (tram/train/bus tickets)

By Daniel Bowen

Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek.
Bunurong land, Melbourne, Australia.
Opinions on this blog are all mine.

3 replies on “Advertising PT on PT”

Noooooo! Every time I see the Frank Woodley bus posters, that jingle pops into my head is stuck there for ages: “I highly recommend that you get on the bus, highly recommend you get on the bus.” Now I’ll be singing it all day!
It’s a highly effective earworm, but I’m not sure if it actually encourages anyone to “get on the bus” .

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