This billboard is still on display up high above Flinders Street, opposite the station, roughly across from the centre entrance*. It seems to refer to the 20% emissions reduction by 2020 pledged last year by Labor, and matched by the Coalition, though some say there are indications the Coalition will drop the target. Perhaps it’s ... [More]
Tag: advertising
I wonder if accepting these ads (seen on the walls of retail buildings around Bentleigh) the owners are killing the goose that laid the golden egg? “Brand new items. Huge retail markups and pushy salespeople not included.” “Buy new. Buy eBay. Bye retail.”
Yes, there are some mornings that it does feel like I’ve left my brain at home in Bentleigh. (The various ads at Richmond have different stations named depending which platform you’re on.) I’m not sure a Dare Iced Coffee really will fix this screen.
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Downfall of the Pharaoh
Eventually even the Pharaoh will suffer his downfall. Banners for the Tutankhamun and the Golden Age of the Pharaohs exhibition at the Melbourne Museum are coming down.
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Preaching to the converted?
There’s a billboard facing the light rail (tram) line to St Kilda, near the City Road station. As far as I can see, from its positioning, it is visible only to tram passengers. What’s it advertising this month? It’s Metro’s “This is me” campaign. These adverts have come under some criticism. …encouraging yet more passengers ... [More]
I was at home one day in March when a bus kept driving past every few minutes. They hadn’t opened Melbourne’s most frequent bus route in my street — they were filming an advert for Radiant soap. Now the advert has been launched. (via Mumbrella) I might try it at some stage, but Omomatic has ... [More]
Probably just as well for this onsert: …that this story landed on page 6, not on page 1: The full story text is here: Stations to lose peak services. And here’s a big version of the map. The document the article talks about is here: Passenger Impact Statement. To decode it, you’ll need to look ... [More]
(Or: Acting on childhood obesity.)
M was telling me about an ad from the 70s telling people to save petrol. I had absolutely no recollection of it, but sure enough, Mr Youtube had it… What a cracker! I couldn’t figure out why they made the cartoon people nude, but a comment suggested it was to grab people’s attention. Perhaps I ... [More]
I was impressed enough by the Google Chrome advertising at suburban railway stations, such as this poster at South Yarra. Then someone told me Southern Cross Station had also had a Chrome makeover. Sure enough… Apparently this Internet thingummy-wotsit has some money behind it. (Note the banners along the sides of the upper deck.)
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An offer likely to be ignored
This addressed flyer was slipped into the fence of this property, offering the householder a free exchange of their shower head to an efficient one, and a discount on a toilet upgrade. The only problem is that in this case, there’s no toilet, no shower, no householder, and in fact… no house.
I suppose it’s inevitable that if you sell advertising space, sometimes you’ll be allowing advertising for your competitors. And advertising for cars is commonly found on public transport. But some of Nissan’s advertising around Flinders Street station goes a step further by directly criticising the public transport it is competing with, with slogans such as ... [More]