I quite like these ads: From what I’ve heard, the campaign was originally quite successful, but started to wear off after a few months, so I guess they need to keep revamping it to continue to get the message across.
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Tag: advertising
Fake icicles on this tram stop, to advertise Mount Buller. I wonder if anybody except me even noticed.
Someone was handing these out at Flagstaff station the other day. The bloke was in the exit area at ground-level, and was not on the public footpath. If it were Southern Cross station, where the security guards are super-vigilant about this kind of thing, he’d have been moved on unless he had a commercial arrangement ... [More]
(I’m at home today awaiting two tradesmen, so I’ve been a little creative.) Here’s what I can’t figure out: since late-2010, the Frankston line has run every ten minutes between the peaks. In 2011 they tidied this up and made all those trains run direct to Flinders Street, and then through to Newport, with alternating ... [More]
Thanks to the miracle of advertising, we have a bank on a tram… …a tram on a bank… …and a bus stop on a bus stop. If you’re curious, the bus stop picture is portraying the 811/812 route on “Main Street”. Unfortunately the bus stop in the picture doesn’t appear to have another advert with ... [More]
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Coke ads on the sides of trains
It was bound to happen once they started putting advertising on the sides of trains: Coke ads. Given trains are seen not just by passengers but also by motorists and pedestrians at level crossings, it could be quite lucrative for Metro. One can only hope the money goes into better services. My guess is we ... [More]
The supermarket war of Coles versus Safeway/Woolworths has heated up, with roast chicken. First, Coles went to $10. …then Safeway/Woolworths struck back with… $9.88. These posters were prominently displayed en masse around the Bentleigh Woolworths last night. “Why pay $10” “Only $9.88”? TWELVE CENTS DIFFERENCE? Or to put it in percentage terms, Woolies are 1.2% ... [More]
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Qantas: nasty or nice?
Is it just me that thinks this Qantas ad looks a little like the Q bloke is being a meanie, hiding the teddy bears from the kids?
This billboard is still on display up high above Flinders Street, opposite the station, roughly across from the centre entrance*. It seems to refer to the 20% emissions reduction by 2020 pledged last year by Labor, and matched by the Coalition, though some say there are indications the Coalition will drop the target. Perhaps it’s ... [More]
I wonder if accepting these ads (seen on the walls of retail buildings around Bentleigh) the owners are killing the goose that laid the golden egg? “Brand new items. Huge retail markups and pushy salespeople not included.” “Buy new. Buy eBay. Bye retail.”
Yes, there are some mornings that it does feel like I’ve left my brain at home in Bentleigh. (The various ads at Richmond have different stations named depending which platform you’re on.) I’m not sure a Dare Iced Coffee really will fix this screen.
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Downfall of the Pharaoh
Eventually even the Pharaoh will suffer his downfall. Banners for the Tutankhamun and the Golden Age of the Pharaohs exhibition at the Melbourne Museum are coming down.
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Preaching to the converted?
There’s a billboard facing the light rail (tram) line to St Kilda, near the City Road station. As far as I can see, from its positioning, it is visible only to tram passengers. What’s it advertising this month? It’s Metro’s “This is me” campaign. These adverts have come under some criticism. …encouraging yet more passengers ... [More]
I was at home one day in March when a bus kept driving past every few minutes. They hadn’t opened Melbourne’s most frequent bus route in my street — they were filming an advert for Radiant soap. Now the advert has been launched. (via Mumbrella) I might try it at some stage, but Omomatic has ... [More]
Probably just as well for this onsert: …that this story landed on page 6, not on page 1: The full story text is here: Stations to lose peak services. And here’s a big version of the map. The document the article talks about is here: Passenger Impact Statement. To decode it, you’ll need to look ... [More]
(Or: Acting on childhood obesity.)