I thought these guys were dead. But there they were, large as life in the Bourke Street Mall on Valentine’s Day – which probably explains the balloons. Why? Honestly I don’t know, but the characters went way beyond the originals after the franchise was sold off in 2021 – almost to ridiculous extremes. Anybody want ... [More]
Covering the windows reduces visibility, and shows a lack of respect for passengers.
Here’s another in my series of old photos from ten years ago… this time, June 2008. You might remember that Frank Woodley did TV ads for Metlink, to encourage bus usage. Here’s the cartoon version, on a bus stop. Speaking of advertising, I quite liked this ad for the Get Smart movie (originally posted here). ... [More]
The hi fi box was a big hit with my niece (and nephew) Having obtained a government-provided “boarding pass” (they were handed out with some MXs — I missed out but managed to get one via Kev, who saved it for me), I went searching for the airport rail link. Strangely enough it wasn’t listed ... [More]
There’s some big news on the East West Link today, with Labor saying that if the Supreme Court agrees with the Cities of Moreland and Yarra that the planning approval was invalid, they will rip up the contracts if elected. Read all about it here in The Age. But meanwhile… Lots of ads for the ... [More]
I was thinking the government ads about transport upgrades back in 2009-10 (Labor) are pretty similar to 2014 (Coalition). How would it be if I got them both and dubbed the audio of one over the video of another? The 2010 version is mostly about trains; the 2014 one has been chopped a tad to ... [More]
I’m not against advertising on public transport. It brings in much-needed revenue and helps subsidise services. But it shouldn’t be intrusive. Bus and tram passengers have had to get used to ads on windows of vehicles over many years, but it’s only in the last couple of years that it’s become prominent on trains. It ... [More]
A couple of years ago I wrote about Nissan Micra ads at Flinders Street Station directly criticising public transport. This time, it’s Kia’s turn, though it’s a little less overt. Spotted at Malvern (as well as other locations, such as South Yarra): You know, I’ve been using public transport for decades. I’ve seen people asleep, ... [More]
I assume this Anti-Hate advertising campaign from the Equal Opportunity & Human Rights Commission is a response to some well-publicised incidents recently: The small print says: The only thing more painful than racism is the silence that follows. If someone’s abused on this train, let them know you’re on their side. Help stop the hurt. ... [More]
I was pondering awareness of a couple of things, so decided to try a quick online survey. Over about 24 hours it got just over 100 responses… unfortunately unless I pay SurveyMonkey $19 per month, they’ll only tell me about the first 100. I think I’ll just go with those for now. (Some people didn’t ... [More]
A lot of the unfortunate jellybean characters are depicted around CBD railway stations at the moment as part of Metro’s Dumb Ways To Die campaign. I was amused at the placement of this one: …but this one is even better. (Only a short video — don’t bother with the sound; it adds nothing.) Perhaps I’m ... [More]
Noted at Flinders Street Station the other week, on one of those automatic rotating advertisement things: competing ads for Myki. “Even the shortest queue can be avoided with Myki auto topup” A few seconds later: “Top-up at 7-Eleven now!” (The third ad in the sequence was not Myki-related… after that it flipped back and repeated ... [More]
If you improve a product, and want it to sell well, you need to make people aware of it. When they launched trains every 10 minutes between the City and Ringwood, Dandenong and Frankston last year on weekends, there was an initial bit of publicity via the media, but very little else. Metro did some ... [More]
One of the chemists in Bentleigh is renovating, and this old signage has been revealed — soon to be covered up with something new. Apparently they used to sell stuff called “film” from a company called “Kodak”. The windows have also shown up some old ads. Anybody care to estimate how old they might be? ... [More]
This train is rolling around with advertising for Sportingbet plastered all over it. It provoked this letter in The Age yesterday: THERE’S much disapproval of the AFL regarding the promotion of gambling to minors during game time. I eagerly await seeing equal concern at the state subsidised rail system, which now has an entire train ... [More]
Observed at Southern Cross Station this week: IKEA seat covers. They seem to be confined to platforms 11 and 12, though if you’re trying to get to IKEA by public transport, platform 9 (train to North Richmond, then a tram) is probably a better bet. Not every seat has them, and there are no cushions ... [More]