The bigwigs in retailing have talked about this for ages. Last week I tried out the funky new self-checkout computermachines at Big W at QV. Why queue to have someone serve you, when you can serve yourself? It’s a bit like a combination of using one of those price checker scanner things, and an ATM. ... [More]
The good We had a low-key but enjoyable celebration of Marita’s birthday on Saturday. In doing so I discovered that both our suburbs are host to dog-related cafes — the Dancing Dog in Footscray, and the Spotted Dog in Bentleigh. And both do a very fine meal. The bulk of the rest of the weekend ... [More]
You might think you’re the customer at the supermarket, but actually supermarkets make most of their money by selling shelf space to manufacturers. They are the real customers. You might think you’re the customer when you buy a newspaper or watch the TV, but the media make their money by delivering viewers/readers to the advertisers. ... [More]
Hands up who has private health insurance and understands how their fund works? I have it (to avoid the extra government slug if I don’t) and I hate it. I have no idea how it all works. I’ve just pared back the coverage because I was getting little benefit from the hefty (and ever-increasing) premiums ... [More]
I rarely read the paper in great detail, except perhaps on Saturdays when I have the time. I value the content, and I value the fact that my subscription money is helping support a competing newspaper to the top-selling Herald Sun, but I probably get more value by reading The Age’s web site than the ... [More]
Yesterday I followed a time-honoured tradition, something done by countless millions on the Easter Monday holiday, right across the western world. I returned stuff to Ikea. As many did, I had gone along on Saturday, full of good intentions and a cashed-up wallet, ready to splurge on something new and exciting to spend time building ... [More]
My kids love tomato sauce, so we often have it on the table during meals. There’s several brands available, the main ones being Masterfoods and Heinz (Big Red). They both taste the same to me. But the Masterfoods one comes in a bottle with recycle code 4, which is not recyclable in my area. Heinz ... [More]
Daniel wears Glo-Weave shirts. He shops at Safeway. He loves Weetbix for breakfast, and always includes Leggo tomato paste in his spag bol. A while back I decided to play around with Google ads on a few pages: Here, here and on Geekrant.org. To my utter surprise, it’s now earning US$5-9 per month. Which is ... [More]
I’m no marketing expert, but even I know that branding is a powerful and valuable thing. If you’ve got a well-established brand, you have to be careful if you tweak it or change it. As far as possible, you’d have to make the transition as smooth as possible, for your users/customers, including the once-a-year ones. ... [More]
When I was growing up, we always used Redhead matches, made at the Bryant and May factory in Richmond. I don’t honestly know back then if there were any other brand matches available. Manufacturing has gone to Sweden (half-surprised they haven’t been renamed “Blondes”) but I’ve kept buying them. I think the quality is dropping ... [More]
Years ago an Australian Scholarships Group (ASG) fund was established for the kids. It seemed reasonably convincing at the time; that you’d put in a bunch of money each month and it would accrue interest and pay out when they went to uni, to pay for their expenses. But after some years in it, I’m ... [More]
I have both a Coles and a Safeway nearby. With inspiration from Andrew’s post the other week, this is why I shop at Safeway: Safeway is a few minutes less of a walk, which isn’t a lot, but counts when you’re staggering home with two green bagsful of shopping. My local Coles has computer monitors ... [More]