General Motors’ campaign in US college newspapers:
(via Bike Portland)
Seems to be implying that driving is cooler than cycling. Pretty funny… to a lot of the younger generation (including Americans, at least in cities like Portland), there’s nothing cool about driving a huge truck.
Anyway, here’s Giant Bicycles’ comeback:
(via Justin Haugens)
GM have apparently now pulled the ad.
3 replies on “General Motors: “Stop pedaling, start driving” vs Giant Bicycles’ comeback”
Reminds me of an ad GM ran in Vancouver in 2003, of course withdrawn by outcry which funny enough before the 90s GM made buses
http://www.flickr.com/photos/rllayman/9006896/ the ad is found here
@Jimmy, ah yes, thanks for the reminder! I blogged about that one a couple of years ago. http://www.danielbowen.com/2009/04/14/advertising-transport/
that girl looks like a bitch anyway. who is he trying to impress?