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Clothes Consumerism

The number became a brand

Back when I worked at Hattams (mid 80s to early 90s), we stocked Levi’s jeans, primarily the 555 “red tabs”, but also the 517 “boot cut”. The numbers were Levi’s product codes. The first digit 5 signified they were for adult men’s — my recollection is that the “student” (kids/young men up to a size  ... [More]