Billboards for Big M’s limited edition Egg Flip flavour are popping up all over the place.
I had a hankering to try it, to see if it was good if I remembered. So the kids and I went looking, in all the places that usually sell Big M (aka “Big M seller fellers”).
Safeway? Nope. Coles? No. Bakers Delight? No. Brumby’s? Nup. Bakery down the street which probably has a real name but I don’t recall what it is? Nope.
That there is a marketing and distribution FAIL. If you’re going to spend up big promoting your limited edition product, either distribute it widely so people have a fighting chance at buying it, or at least mention that it’s only available at a particular outlet.
Otherwise, people who want your product are going to give up before they find it.
Sure enough we finally found it at 7-11. After the big search, I found the flavour a little underwhelming, to be honest.
Oh well. Who remembers this great Big M advert from 1988?