I quite like these ads:
From what I’ve heard, the campaign was originally quite successful, but started to wear off after a few months, so I guess they need to keep revamping it to continue to get the message across.
Categories
The multi-lingual rhino poster
7 replies on “The multi-lingual rhino poster”
I didn’t know rhinos could read, no matter what the language.
I liked the series as well, but this particular one always irked me a bit because there are only 25 rhinos on the poster, but reference is made to 30 of them, what happend to the other 5… did they get hit by a tram. :-)
Here are the 25 languages on the poster:
* Chinese
* Dutch
* Filipino
* French
* German
* Greek
* Spanish
* Japanese
* As far as I can tell, Gibberish in Braille
* Afrikaans
* Croatian
* Klingon
* Arabic
* Italian
* Thai
* Vietnamese
* Samoan
* Macedonian (the āJā was the giveaway)
* Korean
* Turkish
* Malay
* Hindi
* Serbian
* Russian
* English
(courtesy of Crikey’s language blog, Fully (sic):
http://blogs.crikey.com.au/fullysic/2012/08/29/competition-name-the-languages-on-the-yarra-trams-posters/
Out of curiosity- how did you hear “it was quiet successful, but began to wear off”
I’m just interested to how this is measured- is Yarra Trams looking at number of causalities or something?
@Craig, basically, yes.
I could identify about 19 of those without looking anything up.
Klingon ?????? WTF
excellent – I thought that’s what the 2nd across 3rd down was but never got around to confirming it … :)