Consumerism Food'n'drink

“LOL” juice? Seriously?

Tropkl. Razz bri. B current.


Good grief.

By Daniel Bowen

Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek.
Bunurong land, Melbourne, Australia.
Opinions on this blog are all mine.

5 replies on ““LOL” juice? Seriously?”

Right up there with iSnack2.0 for opportunistic, short-sighted fad marketing. It will do well.

But “99% fizzy fruit juice”? What does that mean? I’m not convinced it’s 99% fruit juice, that’s for sure.

Get with the times, man! These have been on the shelves for a couple years. :P

They are indeed 99% fruit juice, carbonated. I think the remaining 1% is added Vitamin C or something.

I’ve always found the names “B CURRENT” etc. quite amusing, because the most prevalent ingredient in all of them is apple juice. Seems that they’re dodging some sort of legal problem by not writing “BLACKCURRANT” etc. unambiguously.

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