Categories Consumerism Extreme stupidity? Post date Thu 30 July 2009 11 Comments on Extreme stupidity? Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper? What were they thinking? (from today’s Age) Share this:TwitterFacebookLinkedInReddit Tags advertisements, Freedom Furniture, newspapers 11 Comments on Extreme stupidity? By Daniel Bowen Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek. Bunurong land, Melbourne, Australia. Opinions on this blog are all mine. View Archive → ← OZCOOL = Moron → The ebb and flow of Melbourne trains 11 replies on “Extreme stupidity?” They weren’t…. Maybe they outsourced their proof-reading! Oh Daniel, a nitpicker after my own heart :) I call it laziness! There are spelling errors everywhere these days and there’s no excuse for it with all the tools at our disposal. It’s unfortunate that I read this blog immediately before reading your OZCOOL blog, where you used the word “jesticulated”, which is actually spelled “gesticulated”. But… jesticulated may be a more appropriate spelling in the case you described, having been performed by a fool. Neil, d’oh!! It is not uncommon practice for advertisers to purposefully insert spelling or grammar mistakes to get attention… and apparently it works ;) If they do it deliberately to get my attention then they’re doing the wrong thing. I see a spelling error and find somewhere else to buy it. If they can’t get their ads right then I don’t trust them to get anything else right. Love the question after the mistake: WHAT WERE WE THINKING? The Birmingham Evening Mail once ran an ad. for a “Scutineer” to proof-read copy for the paper itself! Seems to have got them a bit of free advertising………………….. Comments are closed.