Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper?
What were they thinking?
(from today’s Age)
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Extreme stupidity?
Is it extreme stupidity, or just carelessness not to spell-check your advert before putting it in the newspaper?
What were they thinking?
(from today’s Age)
11 replies on “Extreme stupidity?”
They weren’t….
Maybe they outsourced their proof-reading!
Oh Daniel, a nitpicker after my own heart :)
I call it laziness! There are spelling errors everywhere these days and there’s no excuse for it with all the tools at our disposal.
It’s unfortunate that I read this blog immediately before reading your OZCOOL blog, where you used the word “jesticulated”, which is actually spelled “gesticulated”. But… jesticulated may be a more appropriate spelling in the case you described, having been performed by a fool.
Neil, d’oh!!
It is not uncommon practice for advertisers to purposefully insert spelling or grammar mistakes to get attention… and apparently it works ;)
If they do it deliberately to get my attention then they’re doing the wrong thing. I see a spelling error and find somewhere else to buy it. If they can’t get their ads right then I don’t trust them to get anything else right.
Love the question after the mistake:
WHAT WERE WE THINKING?
The Birmingham Evening Mail once ran an ad. for a “Scutineer” to proof-read copy for the paper itself!
Seems to have got them a bit of free advertising…………………..