Hey you! Daniel!

American Express have this advertising campaign going on. Every time I open a newspaper or pass an Amex billboard, I do a double-take.

Amex advert in The Age

Perhaps this isn’t happening to people who are not called Daniel.

Please note: This Daniel does not recommend or endorse American Express products. They’d have to pay me first.

By Daniel Bowen

Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek.
Bunurong land, Melbourne, Australia.
Opinions on this blog are all mine.

7 replies on “Hey you! Daniel!”

Every time I read that newspaper ad I shout ‘my names not Daniel you stupid American Express!’. I’d much prefer they called me by my number than an incorrect name.

I saw another financial ad in Heathrow airport and it had ‘the world according to Daniel’ on it. I don’t think it was AE though. I wonder if it’s a name the advertisers have determined is good for putting in ads.

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