American Express have this advertising campaign going on. Every time I open a newspaper or pass an Amex billboard, I do a double-take.
Perhaps this isn’t happening to people who are not called Daniel.
Please note: This Daniel does not recommend or endorse American Express products. They’d have to pay me first.
7 replies on “Hey you! Daniel!”
Every time I read that newspaper ad I shout ‘my names not Daniel you stupid American Express!’. I’d much prefer they called me by my number than an incorrect name.
I saw the ad on a bus shelter. Thought I must take a snap next time.
Brian, wouldn’t it be clever if they could hack a newspaper’s subscriber list and insert an advert with the given name on it!
Re Newspaper mail-merge:
That could lead to quite a lot of hilarity. Amex doing the ‘Dear Rich Bastard’ thing :)
I noticed it on Friday, it appears that it is the only name they have done, but I like it!
I saw another financial ad in Heathrow airport and it had ‘the world according to Daniel’ on it. I don’t think it was AE though. I wonder if it’s a name the advertisers have determined is good for putting in ads.
I wonder if Amex (and any other companies doing this) will notice a higher-than-usual proportion of Daniels signing up?