Consumerism Melbourne

Not quite 7-11

When they first arrived in Australia, my mum used to call 7-11 “4-7-11”, because the TV jingle went “Thank heaven… for Seven Eleven!”

In Swanston Street, just a few doors down from the 7-11 on the corner of Flinders Lane, is a fake 7-11: the 24-7 Cafe, with a colour scheme that is similar, but not identical to, a real 7-11. I wonder how many people walk into the 24-7 without looking carefully, and assuming it’s a 7-11?

24-7 Cafe 7-11

PS. Everything I said last year about petrol prices at Easter still applies.

By Daniel Bowen

Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek.
Bunurong land, Melbourne, Australia.
Opinions on this blog are all mine.

7 replies on “Not quite 7-11”

PPsfffh. All this whining about petrol prices. Demand for petrol is higher at Easter: people want to drive away on holiday. Prices have to be higher, otherwise stations and refineries would run out of fuel. Besides, $1.50 a litre isn’t that expensive. I might understand the bleating at $5 a litre, but at a $1.50: suck it up you big girlie whinger.

With us moving to a new estate sometime in the near future, I’m hoping that the local supermarket will be built and open close to when we move in, as there’s no 7-11s in that area, nor will there be simple milk bars. I think that’s one thing that will be a loss for our emergency shops.

Daniel, 4711 use to be a very popular perfume in the 70’s. maybe your mum remembered that and that is why she called it 4-711. I know my aunties use to because they all wore it.

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