If you’re watching TV tonight, you might see Metlink’s new advert, with the slogan “A better way”.
One of the shots is filmed not far from my house, on Jasper Road in Bentleigh, as a lady in a hairdresser’s chair floats past Camille Shoes.
I quite like the ad. But as with a lot of public transport promotion, it’s not the ad that’s the problem — it’s the product which is substandard for many people.
Link: Metlink press release and TV advert download.
PS. Apparently the people and chairs in the advert were actually there in real life; the trolley wheels underneath them have been digitally removed.
3 replies on “A better way”
It’s a waste of money trying to get people to use a service that’s barely coping with current demand.
That’s true, though in this case the advert is promoting recreational travel, eg off-peak and weekend, where there is often spare capacity. The problem there is that most of Melbourne has no frequent (eg competitive with car travel) services at these times.
Daniel
from the still in your blog, it looks like a disabled person in a wheelchair. Hopefully, the video will look better!
rog.