We’ve got used to seeing advertising everywhere, but I must say the idea of advertising on clothes doesn’t quite sit right with me.
Obviously if you’re paying for clothing promoting something because you’re a fan, that’s fair enough. Your favourite band or TV show or footy team.
But have clothing companies earned the right to have their brand on us? If you assume Levi’s are getting some promotion value out of having their brand on my bum, is that subsidising the cost of buying the jeans, or are they just raking in more dosh? A bit of both I suppose.
Oh well, I buy Levi’s because I find them comfortable. Are the people who wear Nike caps trying to show they’re fans of Nike? Or is the Nike cap functionally the only one up to the job?
4 replies on “Clothing adverts”
Just wait until they start targeting the ads directly towards you. While a little out there, I found the predictios in the movie “The Minority Report” intertesting. Specific ads based on retina scans.
What I don’t understand is the new fad of having a word or logo emblazened across your bum? A friend’s brother was standing side-on the other day, and it took me a little while to figure out that the “Bill” on his left butt cheek was actually part of “Billabong”. He was chuffed that someone was looking at his bum too.
I’ve never met anyone who’s actually intentionally bought a Nike cap. They’ve always been given to them by someone or they’ve gotten them as part of a promotion.
This makes me want to rush down to the newsagents and browse (not buy) the latest Adbusters!
I’m proud to say I’ve avoided branded clothing.
But clothing branding is nothing compared to branding babies.
Next logical thing is to sell the naming rights.