Car advertisements

Is it me, or are car advertisements getting exceedingly wanky? It must be a difficult job, trying to convince people to part with thirty-odd thousand dollars of their hard-earned cash. So what do they come up with?

There’s the Jeep ad. Love the jingle. Dum da da da da… But this image of the suited business man riding a horse seems a bit odd to me. What are they telling us? That driving a jeep is like riding a horse? But you don’t have to watch getting manure on your shoes?

And what the hell are the Eunos people on about? Their ad features people in skin-tight silver lycra, stroking the bonnet of the car! Does this really convince ANYBODY to buy it? I’m surprised we don’t see middle-aged men in brown overcoats hanging around the Eunos showrooms going "Wooooooooaaaahhh!!!" Beer advertisements are now banned from presenting beer as an aid to sexual fulfilment. Perhaps the Eunos people should take note. Perhaps they need a subtitle cautioning that: "Buying a Eunos will in no way cause skin-tight silver lycra clad people to come to your house and stroke you."

(The computer’s dictionary did not contain "wanky". It did, however, know about "wank", "wanks", "wanked", "wanking")

By Daniel Bowen

Transport blogger / campaigner and spokesperson for the Public Transport Users Association / professional geek.
Bunurong land, Melbourne, Australia.
Opinions on this blog are all mine.